PrecisionRx, an online retail pharmacy, came to the iHealthMedia team with a request for real-time transactions and the ability to walk a consumer through the process of ordering and refilling prescriptions online. In addition, PrecisionRx.com had a very restrictive timeline for development, to meet insurance industry specific dates for new customer enrollment.
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Starting with a logo and schematic of user requirements, The principal design, presented by freelance art director Clifford Schinkel, was quickly propegated out to represent the needs of a government regulated business, without comprimise to it's brand identity. Needs such as serving loyal returning customers were recognized and met with the initial design, which is still live and in use today.
